Longtime YouTube executive Tuma Basa has announced his departure from the company after eight years. Basa, who served as the director of Black music and culture, shared the news in an Instagram post, expressing gratitude to the Music Team at YouTube, artists, managers, labels, and more. He wrote, ‘After eight great years at YouTube, I’m taking a leap of faith and stepping into my next chapter.’
Basa was known for spotlighting African artists, including Nigerian star Burna Boy, and helping fuel their growth in the U.S. During his tenure, he became a key figure in promoting Black music and culture. Before joining YouTube in 2018, Basa held music programming roles at BET, MTV, REVOLT, and Spotify, where he curated the popular Rap Caviar playlist. His departure marks the end of an era at YouTube, and the company has been reached out to for comment.
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