The Wireless Festival in London has hit a roadblock after Pepsi announced it is withdrawing its sponsorship. The festival, which is set to feature Kanye West as its headliner, has been marred by controversy. The decision by Pepsi comes after the UK Prime Minister criticized West’s past comments, citing his celebration of Nazism.
The cancellation of Pepsi’s sponsorship is a significant blow to the festival, which has been co-branded with the beverage company for over a decade. Although Pepsi’s statement did not explicitly mention West, the timing of the announcement suggests a connection to the rapper’s booking. The festival is still scheduled to take place, but the loss of its primary sponsor may impact its overall production and appeal.
Source: Original Article